Paddywax

Acting as an extension of the Paddywax creative team at Designworks Collective, Grain brought a layered, strategic approach to one of the candle industry’s most beloved brands. We led creative direction across key brand touchpoints—from social media management and content creation to campaign strategy and newsletter design—ensuring every channel carried a consistent, elevated voice. Our collaboration extended into the physical world through seasonal catalog shoots, where we served as creative directors overseeing everything from concept development and prop sourcing to styling and on-set art direction. The result: editorial imagery that captures the warmth, charm, and character at the heart of Paddywax.