Sleek, elevated creative direction for Forza Pilates’ merch launch.
Services
Creative Direction, Photoshoot Production
Year
2023
Grain handled creative direction and production for the launch of Forza Pilates’ merch line. Shot primarily on film in a street-style format, the campaign reflects the brand’s confident, everyday aesthetic. We led casting, styling, and on-set direction to create visuals that feel lived-in, elevated, and true to Forza’s identity.
